Deepak Mhaskey Appointed New as IT Cell Head

In a major structural shift under newly appointed party President Nitin Nabin, the BJP has revamped its national digital war room. On August 17, 2026, Amit Malviya, the face of the BJP’s IT Cell for over a decade, passed the baton to Deepak Mhaskey, a seasoned strategist from Chhattisgarh.

A fresh team of coordinators – Priti Gandhi, Shivanand Dwivedi, Alok Bhatt, and Arun Yadav—has also been inducted to steer the party’s social media operations into its next phase.

Here is what this strategic pivot actually means.

Acknowledging a Decade of Foundation

Amit Malviya took the reins in 2015. Over a span of eleven years, he transformed a fragmented digital wing into a massive, highly organized electioneering machine. Under his watch, the IT Cell became a formidable asset across multiple state and general elections, while he simultaneously delivered strong organizational results on the ground as co-incharge of West Bengal. He leaves behind a structurally sound highway; the task now is to change how the party drives on it.

The Problem: Winning on Ground, Losing the Frame

Despite the BJP’s immense policy delivery, a quiet consensus has grown within nationalist circles: the digital narrative was lagging behind the government’s real-world achievements.

The issue was not a lack of effort, but a strategic asymmetry.

• The Defensive Trap: The party’s digital machinery often found itself stuck in “rebuttal mode”—fact-checking and responding to sophisticated, left-wing propaganda rather than setting the dominant agenda.

• The Marketing Gap: Massive infrastructure milestones, national security wins, and saturation-scale welfare programs were often communicated as dry press releases rather than compelling, highly creative digital campaigns that resonate with Gen-Z and millennial voters.

When transformative governance lacks an equally powerful online narrative, it risks remaining under-appreciated by the digital-first masses.

The Road Ahead: Enter Deepak Mhaskey

Deepak Mhaskey brings deep grassroots experience and electoral data expertise to the table. By replacing a decade-old leadership structure, the BJP is signaling a clear intent to move from reactive defense to proactive offense.

The new team’s mandate is clear:

1. Accelerate Response Times: Dismantle coordinated anti-India and anti-government campaigns in real-time, before they take root.

2. Control the Narrative: Lead the conversation with high-velocity, decentralized, and visually engaging content.

3. Bridge the Gap: Translate the government’s heavy-lifting on the ground into undeniable digital dominance.

In today’s political arena, winning the perception war is as vital as winning the ballot box. This leadership change is not a repudiation of the past decade’s work, but a vital upgrade to prepare for the relentless information battles of tomorrow.