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The Indian Prime Minister, Narendra Modi’s radio program, “Mann Ki Baat,” recently marked a significant achievement by completing its 100th episode. The program has played an instrumental role in bringing about a transformation in the Indian demographic. It has initiated mass movements towards various social causes such as cleanliness, environment protection, and promotion of “make in India” products. Driven by people’s suggestions and Modi’s vision, the program has helped India step on a new path of development. It has built immense national cohesiveness.
'Mann Ki Baat' is an excellent platform for spreading positivity and recognising the grassroot changemakers. Do hear #MannKiBaat100! https://t.co/aFXPM1RyKF
— Narendra Modi (@narendramodi) April 30, 2023
“Mann Ki Baat” has transformed the country’s mindset. The program has inculcated a positive outlook amongst people through powerful messages coupled with a practice of open dialogue. The program has created heroes from the ground by invoking the population’s deeply embedded self-reliance. It has emerged as a medium to celebrate India’s distinct culture, identity, and political setup.
pc Narendra Modi
Impact of “Mann Ki Baat”
The impact of “Mann Ki Baat” on the general public’s psyche and attitudes has been significant. It has transformed government initiatives into mass movements, as reported by the IIM Rohtak survey commissioned by Prasar Bharati. In the past eight years, over 100 crore people have heard the program, with 23 crore tuning in regularly and another 41 crore occasionally.
The report credits the program’s popularity to the Prime Minister’s ability to establish an emotional connection with the audience, his decisive leadership, and his empathetic approach.
The program addresses various topics, highlighting ordinary Indians who are engaged in silent reformative works across the country. “Mann Ki Baat” has played a crucial role in maintaining and sustaining a sense of resilience and unity during the COVID-19 pandemic. Additionally, it has celebrated India’s cultural richness and diversity, rejuvenating India’s ancient soul, and promoting tourism by showcasing the beauty of incredible India.
The Prime Minister’s appeals to revive Khadi on “Mann Ki Baat” have resulted in a significant boost in sales and production, empowering the artisans and weavers involved in Khadi production and increasing their income. The program has also contributed to addressing critical issues such as the sex ratio across the country, with the “Beti Bachao, Beti Padhao” initiative garnering maximum people’s participation and becoming a success story.
Initiation Of “Mann Ki Baat”
Mann ki Baat is a monthly radio address given by the Prime Minister of India, Narendra Modi, to the citizens of India. It was first broadcast on October 3, 2014, and has since become a popular means for the Prime Minister to connect with the people of India.
The main objective of Mann ki Baat is to create a direct link between the Prime Minister and the citizens of India. The program is designed to give people a chance to share their thoughts and ideas with the Prime Minister. The Prime Minister also uses the platform to share his thoughts and ideas on various issues such as education, health, agriculture, and culture.
Broadcast Of “Mann Ki Baat”
One of the significant advantages of Mann ki Baat is that it reaches a vast audience. The program is broadcasted in over 24 languages and reaches more than 90% of the population of India.
Over the years, Mann ki Baat has covered a wide range of topics such as Swachh Bharat Abhiyaan, Digital India, Beti Bachao Beti Padhao, Skill India, and Start-up India. The program has also been used to discuss important events such as the Covid-19 pandemic, Independence Day, and other national festivals.
Mann ki Baat has become an important tool for the government to communicate with the citizens of India. The program has helped create awareness about various initiatives and schemes launched by the government. It has also provided a platform for citizens to share their feedback and suggestions with the government.