Instagram has recently removed a pro-Israel AI-generated image aimed at countering the viral “All Eyes On Rafah” pro-Palestinian campaign. The decision has ignited controversy, as the platform provided no explanation for the removal, leading to accusations of bias.
The Context of the Conflict
The conflict between Israel and Hamas escalated on October 7, when Hamas launched a devastating attack on Israeli towns. The attack resulted in numerous casualties, including women, children, and the elderly. Among the victims was one-year-old Kfir Bibas, who, along with his family, was taken hostage by Hamas. This brutal event prompted Israel to launch a military offensive against Hamas, targeting the group’s strongholds in Gaza, particularly in the city of Rafah.
The Pro-Palestinian Campaign
In response to Israel’s offensive, a pro-Palestinian campaign titled “All Eyes On Rafah” gained traction on social media. The campaign featured an AI-generated image of tents in the desert with the caption “ALL EYES ON RAFAH.” The image went viral, garnering over 35 million shares within 24 hours. High-profile celebrities, including Gigi and Bella Hadid, Mark Ruffalo, and Jenna Ortega, shared the image, amplifying its reach.
The Pro-Israel Response
In retaliation, an Israeli supporter created a similar AI-generated image with the caption, “Where were your eyes on October 7?” This image depicted an armed Hamas terrorist standing in front of a small, red-haired baby, referencing Kfir Bibas. The aim was to highlight the suffering of Israeli victims during the October 7 attacks and draw attention to the hostages taken by Hamas.
Instagram’s Removal and Backlash
The pro-Israel image quickly went viral, shared approximately half a million times before Instagram removed it. The creator of the image, Benjamin Jamon, found his Instagram account blocked, and the image disappeared from the platform. This removal sparked outrage among pro-Israel supporters, who accused Instagram of censorship and bias.
Contrasting Treatment of Campaigns
While the “All Eyes On Rafah” campaign remains widely visible on Instagram, the “Where were your eyes on October 7?” the image has been removed, leading to accusations of double standards. Critics argue that Instagram’s decision undermines the efforts to highlight the plight of Israeli victims and hostages.
The removal of the pro-Israel AI-generated image by Instagram has added fuel to the ongoing conflict’s social media battle. As tensions continue to escalate, the role of social media platforms in moderating content related to the Israel-Hamas conflict remains under scrutiny.