Maa Lakshmi was disrespected in a Spreeh.in advertisement which boasts of being India’s “most premium wedding platform.” In an attempt to create trends and gain an audience, its recent post was meant to celebrate Hindu bridal culture. However, it ended up offending millions by disrespecting Maa Lakshmi, the goddess of wealth and purity.
The social media advertisement/post showed a bride’s foot adorned with a payal featuring an image of Devi Lakshmi!
Hindus respect all forms of energy as sacred. From books to notes, Maa Lakshmi and Maa Saraswati are accorded the deepest regard in Hindu cultre. Spreeh boasts of cultural narrative in jewellery! Hence, a post from a platform whose main clientele are Hindus, the act of showcasing Maa Lakshmi on the feet is considered a grave insult in Hindu tradition.
Is Spreeh just using Hindu culture to boost sales? Or are they genuinely disconnected from their Hindu roots?
Maa Lakshmi’s Insult: Gone From Insta, But Still Active on Internet
Prominent journalist Smita Prakash called out the act on X. She questioned how a brand selling “cultural Indian weddings” could be so tone-deaf that it showcased a payal with Maa Lakshmi on the model’s foot. Within hours, Spreeh.in deleted the post from Instagram.
However, shockingly, the same ad featuring Maa Lakshmi remains live on Facebook, suggesting the brand cared more about optics than atonement.
The deleted post, part of Spreeh.in’s 11th November campaign, romanticized “alta art replacing mehendi” and “culture with a twist.” But what the brand called a twist was a distortion of reverence. The Maa Lakshmi anklet image wasn’t a creative accident – it reflected a deeper disconnect between digital marketing teams chasing trends and the spiritual roots of Bharat’s traditions.
Even after backlash, Spreeh.in’s silence spoke louder than words. There was no apology, no acknowledgement, just a quiet delete. Meanwhile, the Facebook ad continues to run, with Maa Lakshmi’s image still sitting on a bride’s feet – a sight that continues to hurt Hindu sentiments across social media.
Where Reverence Ends, Outrage Begins
In Hindu culture, Maa Lakshmi is worshipped atop a clean altar with devotion and light — never near shoes, feet, or places of disregard. The act of placing Maa Lakshmi’s image in a jewelry design meant for the feet not only desecrates her but also exposes a worrying ignorance of India’s spiritual symbolism. As Bharat heads into wedding season, the irony couldn’t be starker.
A brand that claims to celebrate Indian weddings chose to commercialize the divine by desecrating them in hidden ways.
Netizens are now calling for accountability – not censorship, but respect. If Spreeh.in truly believes in “luxury rooted in tradition,” it must begin with reverence for Maa Lakshmi. They must apologize publicly and take down the image from all platforms. Every Hindu-led business celebrates this very goddess who symbolizes prosperity. If Spreeh.in does not mend its ways, she and her Bhakts might turn their backs this business.
No good ever comes to those who mock Devi Lakshmi in name for marketing clicks.
