On 8th March 2024, PM Modi was part of a landmark ceremony at Bharat Mandapam in New Delhi. The Prime Minister bestowed the National Creators Award 2024 to those digital content creators that have made their mark by outstanding contributions across various domains. The awards are aimed at harnessing creativity for positive change among the youth. Thus, they are a significant milestone in India’s burgeoning creator economy.
What Are The National Creators Award?
The National Creators Award, conceptualized by PM Modi and his team, celebrates the growing influence of digital creators in today’s net-savvy world. The rise of social media platforms like Instagram, Facebook, and others gave birth to a special genre of social influencers. Gone are the days of silver screen stars, the new era is of millions of digital creators. These content creators shape the discourse on diverse topics ranging from fashion and technology to social change and education. Thus, the National Creators Awards aim to acknowledge excellence and impact across domains that help bring about a positive change in Bharat.
How were the winners selected? Well, a nomination window on the Innovate India website allowed for users to apply for the award and also vote for their favorite influencer or content creator. Over 1.5 lakh nominations received a total of 10 lakh votes. The numbers reflect the growing impact of digital creators in society.
National Creator Award 2024: Winners List
PM Modi himself presented the prestigious awards in a ceremony witnessed by fellow content creators. The entire ceremony was broadcasted on YouTube and other social media platforms for public viewing. Those who won via vote and had made significant contributions to their respective fields were the notable winners at the event. The winners were:
- Shraddha Jain (AiyyoShraddha): Most Creative Creator – Female
- RJ Raunac (Bauaa): Most Creative Creator – Male
- Jahnvi Singh: Heritage Fashion Icon
- Kabita Singh: Best Creator in Food Category
- Pankhti Pandey: Green Champion
- Keerthika Govindasamy: Best Storyteller
- Maithili Thakur: Cultural Ambassador of the Year
- Gaurav Chaudhary: Best Creator in Tech Category
- Ankit Baiyanpuria: Best Health and Fitness Creator
- Naman Deshmukh: Best Creator in Education Category
- Kamiya Jani: Favorite Travel Creator
- Ranveer Allahbadia (BeerBiceps): Disruptor of the Year
PM Modi’s Vision Revealed
National Creators Awards honour the creativity and innovative spirit of our youth. It acknowledges their unparalleled contributions across diverse fields, celebrating young minds who dare to think differently and pave new paths. I congratulate all the awardees! pic.twitter.com/4LCDDGT9rv
— Narendra Modi (@narendramodi) March 8, 2024
The National Creators Award reveals PM Modi’s vision of empowering the youth. The BJP intends to celebrate those individuals who leverage their creativity for societal good. By awarding, recognizing, and celebrating digital creators who are driving positive change, the government is incentivizing social awareness and positivity in the digital generation. Therefore, these awards serve as a testament to Bharat’s vibrant creator ecosystem. Furthermore, they work as a role model for the Amrit Peedhi of Bharat. PM Modi has cleverly used these awards to denote the importance of embracing innovation and creativity to foster a culture of excellence and progress.
This unique approach of PM Modi opens up a new path for the Gen-Z to aspire towards. The government is committed to rewarding positive influencers and encouraging the youth. Innovation, social responsibility, and cultural preservation were the prime focus of the awards. Why? To inspire the Gen-Z to become the Amrit Peedhi that embraces their cultural heritage while embracing modern platforms for expression.
The National Creators Award ceremony is a celebration of creativity and the positive impact of the digital era. Bharat has taken its first step towards harnessing the positive potential of the internet age. This step shows the youth on how a vibrant creator community can play a crucial role in fostering a culture of innovation and excellence. Thus, let’s all embrace the new world of digital media for the benefit of the nation. Let the youth and their creative endeavors as digital creators shape narratives and drive a meaningful change in society. May Bharat be safe in the hands of Gen-Z as the Amrit Peedhi that embodies the spirit of digital creativity for a brighter future.